Advantages of E-Mail Marketing
Nowadays the Internet keeps growing at breakneck speed as compared with other industries. There are millions of new technologies, web sites and fresh ideas constantly appearing on the World Wide Web, some of them gaining mass popularity.New series of social networks, such as micro-blogging, Twitter, Google, Buzz, have now become more and more popular.
All these things provide any business owner with powerful tools for reaching their target audience and maintaining a sustainable relationship and keeping them informed of the goings on of their business.
There are also some technology alternatives to E-mail Marketing, such as RSS, allowing you to subscribe to all sorts of newsletters, information feeds, etc. But, to be honest, are all these tools able to completely and adequately substitute the E-Mail Marketing?
Social Networks.
There are now hundreds of millions of people all over the world using social network sites, and some people practically live online. It is a huge trend! But, does Social Network Marketing really have enough influence over the Internet to completely supplant E-Mail Marketing? Let's sort it out.
One of the most important criteria while marketing your business is to market to your target audience. It will do you no good if you're marketing your services to the wrong group of people. I believe that creating your own mailing list of subscribers allows you to easily reach the customers that will be interested in what your business has to offer.
 |
| Click Here |
Here are some reasons why:
1. Email list subscribers sign up on their own free will. This doesn't come accidentally, people that sign up for your email list are obviously interested in what you have to offer, unlike how many people usually join some social network groups.
2. In each and every E-mail you can address subscribers personally, by name, as well as use other data to personalize the information as much as possible for each person.
3. A person checks his or her E-mail inbox and feels more comfortable reading the e-mails personally addressed to him/her (a feature that Social Network Advertising is missing at the present time).
4. There is also a very important factor I have not mentioned yet: The price! Once you have built a targeted E-mail list, it costs you absolutely nothing to market to this group of people over and over. Constant marketing practices such as SEM can cost a lot of money, not that it's bad and you shouldn't use SEM, but E-mail marketing can really help increase your ROI.
However, the major argument in favor of E-mail-Marketing is that you'll be able to consolidate your client base into one list in order to use it for further communication, to supply your clientele with useful information (your business news, information about new campaigns and discounts, commercial propositions) and finally build your sales funnel. At present there is no better solution for these issues than E-mail-Marketing.
Furthermore, you are always able to reach your target audience in a personal manner and in the shortest amount of time. No other method will allow you to achieve these results on a constant basis and with minimal expenses.
